How to Turn Job Candidates into Brand Ambassadors

Originally published by Harvard University. Re-posted with permission.

Companies that handle candidates applying for a job with respect can turn them into brand ambassadors. It makes sense, as anyone who experiences something excellent will want to tell everyone about it. Even if the candidate didn’t clinch the desired job, they would be quick to recommend it to others, telling them to try and get their foot in the door with such a great company.

Good visitor impressions from the start

Building good relationships with everyone who comes through a company’s door is what a visitor management system can do for a business. They ensure good, memorable experiences. Their co-operation and approach to visitors are indicative of what future business with them will be like. The beauty of this visitor management software is that it can also reinforce a company’s branding.

A well-branded workplace signifies what a company stands for. A proud business wants to showcase its brand and create positive visitor interactions from the word go. Greetly is worth checking out as some of the leading organizations of the world use their unique visitor management software to ensure impressive visitor check-ins in keeping with a great brand.

Impressive brands enjoy long term success

Turning candidates into brand ambassadors can ensure some kind of success for a business. It won’t happen overnight, but a business that consistently offers its best can expect long-term benefits and success. Word gets around about the company’s culture of welcoming visitors, vendors, and job applicants.

Job candidates appreciate a well-organized interview, the timely feedback of how they fared, and the decent turning down of candidates. Receiving a rejection letter from such a company doesn’t leave a bitter taste in the candidate’s mouth but rather a need to apply again when the opportunity arises.

No word-of-mouth recommendations 

Applicants who gain an unfavorable impression of the company but still get the job won’t even bother to understand the company culture. Getting the job in such an unprofessional, could-care-less company if for many just a means to an end – the offer of a good salary.

Candidates who get a job under such circumstances aren’t loyal to such a company. They won’t be telling anyone about it. On the other hand, a company with a reputation for treating job candidates well builds a strong word-of-mouth culture that will bring in top talent for future job placements.

The ripple effect of happy candidates

The best brand ambassadors for any company are its employees. If they have a great experience, they want to share it. Their thoughts and attitudes towards their company are a key contributor to more hires in the future.

Good word of mouth creates a ripple effect that goes far beyond the confines of your office. Employer brand ambassadors don’t just refer talented candidates to your company, but they plant positive reviews on social media sites, too, informing people what a great experience it is working in such a place.

Natural brand ambassadorship

For a business to turn job candidates into brand ambassadors, they need to make it that candidates want to-and get to know your organization and its vision and strategic goals. As an organization, you want to explain to candidates for a job exactly what their responsibilities will be and the role they will play. Each candidate must have a common understanding of their requirements and feel free and comfortable to ask questions.

An organization must show that it cares about the people who work for it and not just about their own goals. Good relationships are key to achieving organizational goals. Employee brand ambassadorship isn’t accomplished by demanding that employees rave about their workplace – it’s done because employees want to naturally rave about it.